Let's be Honest
If multiple similar objects are present, the one most isolated from the rest will stand out and be remembered best.
Named after scientist Hedwig von Restorff, who discovered this effect in 1933, it does help you to improve your design:
Important elements, like central call to actions will be placed prominently with a big amount of whitespace to make them stand out.
This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.