How we experience things can be divided into three phases: before, during and after the experience.
The team at the Lego Experience team uses a step-by-step to circle identify the moments within the experience and see how we feel during these steps.
Knowing which parts of the experience are painful or unpleasant can help to fix those and improve the overall process.
This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.