How to Focus on What’s Important

Author
written by Johannes Ippen. founder of Human Deluxe, @johannesippen

Helping users to focus on what is important is a key secret in designing great products.

Removing words that no one will or wants read results in a powerful style and a more useful product.

As William Strunk defines it in “The Elements of Style”: «A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.»

This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.

Author
written by Johannes Ippen. founder of Human Deluxe, @johannesippen