How to Get to Know Your Audience Better
Connecting with your audience is key to creating meaningful experiences for them. The secret lies in not only understanding their demography and social background, but to walk a mile in their shoes:
- What do they think & feel?
- What do they observe in their daily life?
- What external influences do they have?
- How do they express themselves?
Go and try this exercise with your whole team with sticky notes on a white board.
Or use our free template: https://toolbox.humandeluxe.com/empathy-maps/
This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.