Connecting with your audience is key to creating meaningful experiences for them. The secret lies in not only understanding their demography and social background, but to walk a mile in their shoes:
Go and try this exercise with your whole team with sticky notes on a white board.
Or use our free template: https://toolbox.humandeluxe.com/empathy-maps/
This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.