No matter how many functions or features your product has, most users will focus on your product for doing primarily one thing.
Think of a Xerox machine: While you can scan, fax, bind, enlarge, duplex with these things, most people use them for one task only – easily accessible through a big green button.
The secret is to identify the primary function of your website or app and make it as accessible as the photocopy button.
This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.