Being honest to yourself in the design process is very important.
Our secret is to always ask 2 question: Why would your product fail if it was released right now? And: How would your user solve their problem without your product.
The first question tells you what you need to work on and the second about the way your product integrates with the lifestyle of your audience.
This is part of a series of 24 design secrets we want to share with you – one for every day before the holidays.